IMPORTANCE OF
EFFECTIVE UI
User Interface Design in Information
Technology refers to the design of the user interface for software, websites or
applications. It’s about programming the look of things, with a view to
facilitating usability and to improve the user experience.
In simple terms, a user interface is
the features of a device or an application that allow a user to interact with
it. Let’s say you are filing a company’s contact form on a website, your user
interface, in this case, would consist of a text box, a drop-down list, a radio
button and any other component which would allow you to enter your data into
the company’s system.
WHY IS A GOOD USER INTERFACE IMPORTANT?
A good User Interface is important in
the sense that it makes it easier for one’ target audience to clearly see what
your products are. It is designed in a way to display the services that you
offer without ambiguity, in order to draw your visitors’ attention and keep
them on your site.
Simply put, a good User Interface
is important because it can turn potential visitors into buyers as
it facilitates interactions between the user and your website or web
application.
When you scratch beneath the surface
you realize that UI is quite an intricate field that involves anticipating the
user preferences and then creating an interface that understands and fulfils
those preferences. The UI not only focuses on the aesthetics but also maximizes
responsiveness, efficiency, and accessibility of a website. In other words, UI
design will help improve the conversion
rate on your website.
An interface is a point where a user
interacts with the website they’re using. A good User Interface Design presents
a seamless blend of visual design, interaction design, and information
architecture:
Visual Design
Visual design improves a site’s
ornamental value by strategically implementing elements such as fonts, colours,
and images among other things. When professionally done, visual design makes a
page elegant without compromising on its function or content.
Interactive design
The interactive design looks at how
users interact with technology. It then uses the understanding of such
interactions to create an interface with behaviours that are well-thought-out.
Excellent interactive design not only anticipates how a person interacts with a
system but also antedates and fixes problems in good time. It may also invent
new ways through which a system interacts and responds to users.
Information Architecture
Information architecture is designed to
help users find the info they need to complete various tasks. It, therefore,
involves labelling, structuring, and organizing the web content in a manner
that makes it easily accessible and sustainable.
Also, UI is a very important part of
mobile app design.
Conclusion
When you look at the
big picture, it’s easy to understand why User Interface Design is so important.
It is the reason companies either see success or failure. It is the way that
your website speaks to your audience and the way that your audience comes to
understand your company.
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